Create an Impressive Experience for All Deliveries

For direct-to-consumer (DTC) companies, the act of shipping products through the post marks the first physical interaction with your customer. On the sales floor, your merchandise gets examined under showcase lighting and gives immediate sensory confirmation to your shoppers. With ecommerce, this physical experience happens when your parcel reaches your customer. Custom Mailer Boxes that are of high quality do more than merely transport your products from the warehouse to the consumer’s home. They are the physical representatives of your brand. Our Custom-Mailer boxes elevate the simple process of transporting goods into a validating purchasing experience. At Custom-Packaging.co, we design custom packaging products to transform your digital presence into a physical success.

Every Package You Send Out Establishes Your Brand Before You Have the Chance to

In today’s world of the Internet, packaging is not something secondary but rather a tangible extension of the user experience of your site.

The Effect of First Impression at the Doorstep

When your customer opens his door, the first impression he gets from seeing a box of goods awaiting him is one of heightened anticipation. The plain, brown delivery box speaks of a purely businesslike connection. On the contrary, the beautifully crafted and solidly built mailer box communicates that the goods inside are precious, selected, and exciting.

Crossing from Digital to Physical

Ecommerce companies put much effort into designing easy-to-use websites, beautiful product images, and efficient checkouts online. However, if all that is followed by poor quality boxes that do not represent your brand identity, you lose on this crucial point of interaction. Using mailer boxes designed specifically for you will allow you to continue the high-level representation of your brand in the physical space.

Doing More Than Just Selling a Product

Unboxing is a unique opportunity for you to get the full attention of your customer after he or she made a purchase. Although customers are capable of ignoring any sort of promotion received either in emails or social network advertisements, there is no way they can ignore your physical packaging. Using the services of a special manufacturer, Custom-Packaging.co, you can make good use of this opportunity.

Designing Your Packaging So That It Will Be Recalled after Opening

For creating the best unboxing experience, you should combine properly packaging design, visualization, and tactile feedback.

Expectation through Design

You should make sure that opening the package is pleasant and exciting for the buyer. From opening of the sleeve to popping of the double ear lock or ripping of the built-in rip strip, you should pay attention to creating this tactile expectation. Having a well-functioning packaging means having a high-quality product inside.

Creating Tactile Experience with High-Quality Materials

Touching is one of the ways people estimate the value of a brand. Using such materials as ultra-matte laminate, uncoated rustic kraft, and dimensional varnish for your personalized mailer boxes makes touching pleasant. These slight textural details encourage customers to examine your package closely by touch.

The Creation of the "Share-Worthy" Unboxing Experience

In today’s marketplace, consumers enjoy sharing their purchases via digital platforms. Good internal design, color contrast, and personal messaging will inspire shoppers to take photos and videos of the unboxing experience and post them online. This type of organic content serves as a great free referral tool that will introduce your brand to a wider audience via customer recommendations.

Mailer Packaging According to Various Business Models

The structure of the mailer packaging depends on the business model because it needs to take into account such factors as presentation, speed of delivery, and safety during transportation.

Subscription Businesses

The subscription business model requires that the businesses have high customer retention and consistent unboxing experiences. The best structure for the mailer boxes for such businesses would be a durable medium fluted mailer box with full interior printing. It enables you to change the graphic or promotional message inside the package with each season of delivery.

Online Retail Stores

Large volume online clothing, cosmetics, and accessories stores demand the perfect combination of quick assembly, toughness, and brand impression. Thin, flexible cardstock and lightweight E-flute corrugated board provide an elegant appearance that reduces the required storage space in your fulfillment centers. Quick assembly keeps the assembly process quick and allows your shipping staff to maintain fast and cost-efficient operations.

Direct-To-Consumer (DTC) Companies

Companies using DTC strategy based on natural, organic, or environmentally-friendly ingredients or products made through sustainable methods require an eco-friendly packaging that emphasizes the essence of their products. Raw and unbleached kraft paper with minimalistic soy-based ink is the right choice to express the true character of the products.

Product Launch Campaigns

When launching a new product line, you will require packaging that attracts consumers’ attention and makes the best first impression. With complex design including multiple layer trays, double door opening, or ribbon closure structures, it creates excitement.

Promotional and Influencer Kits

The media and influencer kits are designed to ensure valuable features on social media platforms. Such kits require tough or deep-sided color mailer boxes with exact custom-cut foam or cardboard inserts inside. This helps your products stay perfectly safe and well-aligned, and hence appear picture perfect the moment you open the lid.

Make Each Mailer Work for Your Marketing Strategy

Each and every aspect of your ecommerce packaging can act as great spaces for communicating your brand message to the consumers.

Interior Printing for Added Wow Factor

As the outside of your box deals with the shipping information and the wear and tear caused due to transportation, the inside is a clean space for your brand. The use of interior printing results in a stark contrast being created once the box is opened. The customers get to see some bright designs and patterns, which they are not expecting at all.

Exterior Design and Visibility of Your Brand

An attractive exterior design will make sure that your brand gets visibility from start to finish throughout its delivery process. With a well-placed logo, an interesting signature color and a clever tagline, the exterior design of your package becomes more appealing than any other package in the same delivery truck. We provide our clients with custom mailer boxes that have high-contrast logo applications.

Personalized Messaging

Using personalized messaging such as "Handpicked for You" or the history behind the creation of your brand will ensure that there is a personal touch in the package you send out. Your customers will appreciate being recognized and feeling special through direct communication which will turn the regular order into a unique experience.

QR Codes and Digital Integration

Using a QR code inside your box will help connect your physical mailer to your digital presence. It will take the customer to video guides on setting up the product, styling tips, information on how to become a part of your loyalty program, or even to share about the experience on social media.

Promotional Inserts

This is where promotional inserts should go. Using coupons for their next purchase, samples of products, and even your brand stickers is a good way to keep things neat and professional at the same time.

Product Packaging Features That Offer Safety and Improved Customer Satisfaction 

A proper ecommerce product packaging would be that which merges a good branding design with enough strength to guarantee safety of your products in transport.

Locking Tab Seals

Standard shipping cartons need heavy-duty packing tape that might interfere with your clean design branding. The customized mailer design is fitted with well-crafted ear locks and front locking tab seals which lock the box safely. The mechanical locking system ensures that the box is well-locked during transport while giving your customers an easy way to open the box without using scissors.

Extra Corner Reinforcement

During the process of transport, packages may be dropped, bumped and moved by sorting belts. Customized mailer box designs have double thick corrugated side walls that act as additional barriers around your products.

Simple Unboxable Packaging

Opening hard to open boxes can make customers frustrated and spoil the experience of getting the item. The clean, easy perforated tear strips or pull tabs opening method can be applied to the packaging design. It will make sure the first touch with the product will stay pleasant and smooth for the customer.

Custom-Fitted Inserts

Moving around inside the box, the product can get scuffed or scratched. Custom fitted cardboard and foam inserts will ensure that products won't move and will keep their positions inside the package. The customized packaging design will help to maintain a neat presentation of the item inside the box.

Tamper-Proof Packaging Structure

The safety of the valuable products such as cosmetics, electronics, or fashion goods should be guaranteed for the online retailer business. The seamless packaging structure will close all the gaps in the packaging design and will prevent the item from tampering.

Materials Picked for Optimal Ecommerce Packaging

Selecting the right material substrate will allow you to balance between durability, shipping weight, design opportunities, and your brand’s environmental beliefs.

• Corrugated Board: Corrugated board consists of a waved layer of paper placed between two flat layers of linerboard. This type of material substrate is a perfect combination of cushioning and strength. Our lightweight E-flute (1/16") and regular B-flute (1/8") corrugated board delivers maximum crush protection without extra bulk and is an industry standard for reliable ecommerce packaging.
• Premium Cardboard: For light and delicate items like cosmetics, jewelry, and accessories we provide premium cardboard which includes solid bleached sulfate (SBS) cardboard. It delivers a beautiful smooth white surface allowing for high-fidelity printing, bright colors, and graphic elements.
• Kraft Materials: Unbleached natural wood fibers make up the kraft paperboard which gives a textured feeling and high tear-resistance of the material. Our customers love this substrate as it speaks about authenticity of your concern about the environment.
• Recycled Paperboard: Recycled paperboard is made specifically for innovative and environmentally conscious companies. It is a great combination of strength and minimum environmental footprint.

Custom Packaging That Helps Develop the Business After Delivery

Selecting quality packaging means making an investment that is going to be helpful in developing your business not only during deliveries but also in the long term.

Customer Retention and Building Customer Lifetime Value

When it comes to ecommerce, it costs way more to find a new customer than retaining the existing ones. A good unboxing experience can work as an excellent retention tool that will provide you with a positive image of your company and will make you unique among competitors. Satisfied with the unboxing experience, your customers will definitely place another order with you.

Organic Referral Marketing by Sharing

Customers' action of posting pictures of nicely packed goods is an excellent endorsement for your brand. It is a referral marketing method and helps reach new customers for free since no extra investments will be required.

Packaging for Subscriptions Business Scalability

In order to ensure your subscription business will grow steadily, you need high-quality packaging. The boxes will be of standard size, which will help you cope with different assortments of goods. You will deliver your subscription brand beautifully packaged each month.

Consistent and Proper Packaging and Assembly

When packaging is not consistent and not aligned properly, it may affect your company's reputation negatively. With Custom-Packaging.co, we use precise die-cutting machinery to enable the boxes to fold and lock in just the way they should be. This will ensure quick and easy hand assembly for the convenience of your fulfillment team.

Increased Operational Efficiency

Warehouse space management is one of the important aspects of maintaining low operational costs. As a result of shipping the folding mailers flat, it will help in saving space in the warehouse.

Why Ecommerce Brands Create Their Mailer Boxes Using Custom-Packaging.co

We serve as your go-to packaging company at Custom-Packaging.co providing you with all the necessary manufacturing and engineering services throughout your online business.

• Packaging Consultation: We collaborate with you to determine which packaging solutions will be best for your goods, fulfillment process, and overall branding needs.
• Structural Engineering: We study the weight of your items and shipping route to make custom boxes that have optimal protective, size, and shipping weight characteristics.
• Custom Sizing: Our custom-made boxes fit your items perfectly due to their bespoke construction, avoiding all sorts of waste and unnecessary void fillers.
• Network Preparation Assistance:The pre-press design team guides you through preparing your logo and graphics in order to achieve a high-quality printing on cardboard.
• Material Selection Help: We provide recommendations as to which paperboard, thickness, and finishing you should use.
• Prototypes: You can have sample structures of your mailers made prior to actual production to test the fit, assembly, and appearance of your mailers.
• Offset/Digital Printing: High-definition reproduction of images, fine text reproduction, and consistent branding of every single box is made possible by our state-of-the-art printing machines.
• Specialty Finishes: Enhance the look of your package through our wide variety of specialty finishes, such as soft-touch lamination, glossy varnish, foil stamping, and UV spot glossing.
• Interior Printing: Our expertise in double-sided high contrast printing means that you can surprise your clients with colors and designs inside of your boxes.
• Inspection: Your boxes will be tested throughout the whole process of their creation to make sure that our boxes are of high quality both in print and structure.
• Wholesale Production: Our fast and precise machines are equipped to work with big wholesale orders, so that you could reduce prices per unit.
• Quick Delivery: We guarantee quick delivery of your order and fast turnaround due to quick production cycles.
• Worldwide Shipping: We take care of global logistics and transport your packaging straight to your distribution centers or co-packers.

• Personal Packaging Expert: A personal packaging expert monitors your package from start to finish to make sure you have proper communication and assistance.

Design Ecommerce Mailer Packaging to Create an Unboxing Experience Post-Delivery

Do not let all your hard work, excellent products, and unique brand image go unnoticed inside boring shipping boxes. Take your ecommerce business to the next level and make sure that you keep customers and retain your market share using customized packaging that works even after delivery. Let our professional team of ecommerce packaging design experts at Custom-Packaging.co turn your dream of having an attractive packaging solution into reality.

Contact our team today to book a consultation with one of our packaging experts or request a free sample kit. Simply provide us with your product dimensions and design files through our secure portal to receive a full production estimate.